ConsumptionCo and Our Healthbox: A Transformative ‘Design Thinking’ Collaboration

The power of design thinking, and strategic creativity in addressing health inequalities, stigma, and racism.

In a world where striving for healthcare equality is vital, Our Healthbox has partnered with ConsumptionCo, a strategic branding and tech agency known for its audacious approach and human-centered design.

"Everyone in Canada should have equitable access to the health care they need. But we know that this is not the case. So, we're working hard to change this,” says, Dr. Sean Rourke, a driving force behind the Our Healthbox initiative. His vision, innovative spirit, and dedication to evidence-based solutions are central to the program's success.

Working closely with REACH Nexus and the leadership teams, ConsumptionCo plays a pivotal role in shaping the brand, and strategy of this groundbreaking initiative.

Agency partner, Erik Goldhar highlights the essence of their collaboration: “By leveraging Sean’s passion for translating data and empathy into tangible ‘real life’ solutions, we’re helping to address the needs of individuals underserved by our healthcare systems.”

Together, we’re efficiently tackling complex health challenges through design, optimism and a ‘let’s just get it done’ approach.

“We’re all about making things people like, versus making people like things,” says ConsumptionCo partner, Ted Geatros. This philosophy, and ability to step outside the box and think broadly, is at the heart of their work with Our Healthbox.

Recently, ConsumptionCo’s work alongside REACH was recognized by the influential Webby and Anthem Awards for Best Health Strategy for PositiveEffect.org, another of REACH’s pioneering programs determined to eradicate HIV stigma. This accolade is a testament to how creativity and strategic design can drive meaningful change.

By focusing on human experience and leveraging innovative design thinking, they are making significant strides in reducing health inequalities, stigma, and racism.